Some of your products may be displayed in the Google Shopping searching results. Therefore, such products can get additional promotion and traffic absolutely for free.

What is Google Shopping?

Google Shopping is a tool that helps to make it easy for customers to research purchases, find information about different products, their features, and prices, and then connect with merchants to make their purchase. 

Please refer to this website to learn more about it. 

How does the Price Freeze work?

• If a customer follows a link to the product from Google Shopping, the price of the corresponding product variant will be frozen for up to 48 hours. 
• Only products with GTIN number will be automatically added to the Google Shopping promotions.