If you are selling products for Home & Kitchen, you should know the basics of selling these items on Joom. 

This article includes the requirements on how to fill in a product card. It will help you increase customer interest and sales of your products.

General rules	Product Name
Top Store Requirements	Product Description
Product Images	Product Attributes
Product Videos	Product Variants

Please refer to this article to learn more on the Product Cards for Different Home & Kitchen Categories.

General rules

Prices: If the products are shipped by JL, the prices must be specified without the shipping cost. We recommend you set the most affordable prices to attract customers. Joom Logistics is available for British, German, French, and Turkish merchants. Please refer to this article to learn more.

Reviews: Pay attention to product reviews. Check what customers write to ensure a good product rating.

Store Promotion: Take part in our Joom Ads & Weekly Promotions to promote your store and boost your sales.

It’s prohibited to: 

1. Use registered trademarks without authorization of the brand on the platform. 
2. Use unauthorized brands in the product name and product description.
3. Use logos of unauthorized brands. Emojis are also a registered trademark.
4. Products related to anime, film and book characters, songs, etc., can also be identified by the copyright holder as counterfeit, in which case the platform will be forced to suspend the account and your payments (TRO). In the case of a TRO, you will have to settle the issues with the rights' holder. The platform only provides the contacts of the plaintiff. Please note that in the case of a single product complaint, the entire account may get blocked, so keep an eye on your products and authorize brands on the platform.

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Top Store Requirements

Before applying for the Top Store status, please ensure the store matches all the requirements:

1. Store should have at least 20 products and 20 orders.
2. Stores should have consistent products of the same category/one theme/one style.
3. If products are collected within one category, it should be a category of the 2nd level and below. Example: Home&Kitchen is a category of the 1st level. It has 2nd level categories inside, e.g., Home Textile, Bathroom products, Lights & Lighting, etc. Each 2nd category has smaller subcategories, e.g., Home Textile has Curtains, Bedding, Chair Cushions. So, if you want to get a Top Store, your products must belong to one of the narrower categories (level 2, 3 and further).
4. If you’ve added to the store products from other categories after receiving the Top Store status, Top Store status can be withdrawn.
5. Logo and cover should be loaded in the store. They should reflect the style of the store and products presented in it. 
6. Store should have an appropriate name. Please read this article to learn more.
7. All product images in the store should be made in the same style. We recommend using the same sample. If there’s a brand name or logo on the image, then all the products should have it on the same part of the image. We also recommend using a white background, but it’s not required.
8. Store average product rating should be > 4.2. Store rating should be > 4.5. Store rating should be > 4.6 for the following product categories: bathroom products, home decor, home improvement, home thermometers, home keeping, organization & kitchen, dining & bar.
9. It’s beneficial to have warehouses abroad, and it’s preferable to have an authorized brand on the platform.

There are Exclusive Privileges available only for Top Stores:

1. Top Stores get more traffic. Top Stores’ products can be placed higher in the search results.
2. Top Stores receive additional marketing activity. Get covered in posts in the internal social network Joom Official, supported by internal Joom bloggers, competitions inside the store (in coordination with KAM), and advertised by external bloggers (in coordination with KAM).
3. A test order can be made to check the quality and leave the first reviews about new products (in coordination with KAM).
4. If a merchant uploads a new unique product line at competitive prices, we can help boost the sales of the new products through internal advertising and by giving additional traffic (in coordination with KAM).

5.  You can take part in additional Weekly promotions (in coordination with KAM), Gift with Purchase (GWP) promos, Influencer Program, and create your own promotions.

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Product Images

Main Images

Upload only real product images. The main image should be concise and contain a minimum of text.

1. The main image should reflect which product you sell. The focus on the main image should be on the product itself.
2. All inscriptions on the images must be in English only. The use of other languages is prohibited.

3. Place all the basic information on 2-5 photos. According to our research, most customers check the first 5 product images, but many of them check all the images, so we recommend uploading the maximum possible number of additional images (not more than 20).

4. Main image should be on a white background if there are no special requirements for the subcategory. You can use the product's main image, not on a white background, if it is necessary to demonstrate its main characteristics or show how the product looks in the interior.

5. Main product image should be uniform and complete (it is forbidden to use collages). It is allowed to place unique or basic product characteristics on the image, but we highly recommend not using a lot of text.

6. You can use only those symbols that will be understandable to all customers. It is allowed to indicate voltage (in volts), power (in ampere-hours, milliampere-hours, or watt), the number of products in the set (example: 1 pcs), size of the products (in centimeters and inches). It is allowed to place monosyllables (not more than 2-4 words), material name, and the number of color variants (example: 6 colors).

7. If the product is branded, you can specify the brand name in the upper-left corner. The brand name can be placed only if you authorized the brand on the platform. Otherwise, it will not pass the moderation process.

8. If the product is not a set and doesn’t imply many contents, then the main image should reflect exactly the amount the customer will receive when placing a single order.

✅ Examples of good product images	❌ Examples of bad product images

It's prohibited to:

1. Use images of other merchants, images showing products of other brands, images from customer reviews, images from bloggers, or any other images you have no right to use.
2. Use photo editors to process images, e.g., to change colors in variants. Images of products should show the customer exactly how the product looks in real life. However, photo editors are allowed to add product information to your image.
3. If you specify the size of the products on the image, indicate the size in centimeters or inches and centimeters. It is forbidden to indicate the size of the products in inches only. 
4. Don't add several pieces of product if the product is sold in one unit. To demonstrate various product options, you should show them on additional images, not on the main image.

❌ Examples of bad product images

    5. If the same product is presented in many colors, add color options on the main product image. The color options should be placed on the main image on the right in circles with a slight indentation from the right edge of the image.

✅ Examples of good product images

 

❌ Examples of bad product images

 

    6. All color options in the main image should be in the same style.

✅ Examples of good product images

 

❌ Examples of bad product images

 

Additional Product Images

1. Add an image that shows the product application. You can demonstrate the technical features and the main functions on additional images.

✅ Examples of good product images

    2. If the product is large, it is necessary to add additional images, so the customer can see it from all sides.

    3. If the product is intended for use in certain conditions, the image should reflect its usage in these conditions. For example, if the LED tape is suitable for TV, show it on the additional image.

✅ Examples of good product images

    4. Add a socket/plug type image if the product runs on electricity.

✅ Examples of good product images

    5. When specifying the size of the product on the image, indicate it both in centimeters and inches, so it’s understandable to customers from different countries. It is forbidden to specify size only in centimeters or inches.

✅ Examples of good product images

 

❌ Examples of bad product images

    6. Add an image that reflects the size of the product relative to other items.

✅ Examples of good product images

    7. Add as many images as you consider necessary to comply with the above recommendations. Many customers judge the product only by the images, so we recommend reflecting the maximum amount of information about the product in additional photos.

    8. If the products are made of glass or any other fragile material (such as household appliances), we recommend you specify how they will be packaged. Also add an additional image that shows the packaging to assure customers it won’t be damaged during transportation.

Please refer to the following articles to learn more about the requirements and attributes for product images: Product Basic Attributes and Product Image Requirements.

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Product Videos 

It’s relevant for Top Stores only.

1. Video shouldn’t exceed 20-40 seconds and should be longer than 10 seconds.
2. You need to demonstrate product functions and show how they work or are applied.
3. Video should be of good quality.
4. Product on the video should be visible.
5. We recommend adding 360 videos and images to the product card. According to our calculations, such content in a product card increases conversion by 50%.

Please refer to the following articles to learn more on:

• How to upload a Video to the Product Card.
• How to become a Top Store.

✅ Example of a good product video

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Product Name

Include only product’s main features, advantages, distinctive features to help customers find your product faster.

Please note: You can specify additional search words in the product card. Please don’t repeat a product name more than 2 times in the product card. You can add search phrases to the “keywords”.

1. Product name should be concise and clear.
2. Specify only the most important characteristics of the product in the product name.
3. We recommend using the following scheme:

Brand (if available) + number of units in the kit (only if there are more than 2 products) + name of the product + main characteristics + set (what is included) + additional search words

✅ Example of good product name: AUGIENB Electric Food Mixer 110V/220V 1000W EU Plug Table Stand Cake Dough Mixer Handheld Egg Beater Blender Baking Whipping Cream Machine

❌ Example of bad product name: 50/100/200 LEDs Waterproof Solar Copper Wire Garden Lights Party Decoration Garland Lamp Solar Power Outdoor String Light

     4. There is no need to specify all the search words in the product name. You can add them in your product’s card.

     5. If the product is only for limited specific places, indicate in the name where it should be used.

     6. Use separate words (nouns) or short phrases (for example, motion sensor).

     7. Indicate only the quantity that the customer will receive in one order.

Please refer to this article to learn more about the requirements for product names.

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Product Description

Start the description with a general description of your product, and then delve into its features and characteristics.

1. Description of the product should be indicated in English.
2. Please don’t repeat a product name more than 2 times in the product card. You can add search phrases to the “keywords”.
3. Make sure it is as detailed as possible, as many customers do read the whole description. The most accurate description of the product will help to avoid negative reviews.
4. If the product is electrical, correctly specify its power, voltage, capacity. We don’t recommend specifying the power of reverse current in the description, as this leads to an increase in the number of negative reviews. 
5. If your product needs to be connected to electricity, specify the type of outlet in the product description.
6. If the product must be connected to the socket, specify the power and type of plug in the description.
7. If the product is connected to a computer, the description must specify the type of input and wire compatible with the device.
8. If the product comes with instructions or specifications, the information must be the same as what you specified on the platform. In case it’s different, the customer will have the right to make a refund.
9. If the product involves assembling or fastening (e.g., to the wall), then it must come with instructions in the description, in the photo or in the video (for Top Stores). Also, if the merchant sends a paper instruction with the product, then it must match the one in the description. 
10. Make sure your description includes product specification, distinctive features, type of packaging that is included in the package, and special remarks (e.g., that the actual length and width of textiles may be bigger or smaller).
11. If the product is used with batteries or accumulators, specify in the description whether they are included, or the customer will have to buy them.
12. If the product has several working functions, they must all be written in the description.
13. Avoid solid text in the description. The more paragraphs and divisions in the text, the more it’s convenient to read for the customer, and the likelihood that he will find answers to all his questions also increases.
14. If the product may be dangerous to the health of adults or children carries any risks, etc., please include this information in the product description as a separate paragraph.
15. You must indicate the maximum weight that the product can hold if it is supposed that something will be placed or hung on it (e.g., a hook or a shelf). 

✅ Examples of good description:

Package Included: Pattern 1: (With 1 Battery) 1 x Electric Chain Saw 1 x Battery 1 x Charger 1 x User Manual   Pattern 2: (With 2 Battery) 1 x Electric Chain Saw 2 x Battery 1 x Charger 1 x User Manual   Specifications: Material: ABS+Metal Color: Green Plug: EU/US Plug Battery: Lithium Battery, 88V, 2500mAh (included) Power: 800W Guide Plate Length: 4 Inch Chain Speed: 5 m/s Cutting Size: <100 mm Working Time: One Battery For 1.5 Hours Optional Pattern: 1 Battery Kit/2 Battery Kit   Features: Small size, can be held with one hand. Practical, fast speed, low-power consumption. Fine quality switch, fast and slow adjustment, step-less speed change. Pure copper brushed motor, strong power, fast cutting, improved efficiency. Fine quality guide plate chain, deep quenching, more wear-resistant, smooth cutting. Rechargeable electric chain saw, light and portable, long battery life, no damage to the bark. Lightweight body, light and convenient, lightweight design, longtime holding, and not tired hands. Intelligent circuit control board, and overload protection, to meet your different construction needs. Special guide plate, and tungsten steel ball do not need to be lubricated so that the machine reduces resistance during operation and reduces wear on the machine.   Notes: 1. Manual measuring, please allow 1 ~ 3 cm error. Thank you. 2. Due to the difference between different monitors, the picture may not reflect the actual color of the item. We guarantee the style is the same as shown in the pictures. Please understand, thank you!

 

✅ Examples of good description:

Description Adhesive Packaging Tape is made based on polypropylene. The material density is 45 µm. The tape is used to pack, stick and glue various materials. The material is produced in Russia.   Features Wide range of applications used for industrial and domestic needs. The tape has high mechanical strength and allows you to pack heavy and bulk loads efficiently. High adhesion of adhesive layer. Retains its qualities at an air temperature of 10-30 degrees.   Width: 7.2 cm Winding length: 66 m Material density: 45μm

✅ Examples of well-separated description

Package Included: Pattern 1: (With 1 Battery) 1 x Electric Chain Saw 1 x Battery 1 x Charger 1 x User Manual

Pattern 2: (With 2 Battery) 1 x Electric Chain Saw 2 x Battery 1 x Charger 1 x User Manual

     16. If the product has several sets, fill in the information separately, not as a single text.

✅ Examples of good description

❌ Examples of bad  description

    17. All relevant characteristics should be indicated in the following format: “Characteristic: Value”.

✅ Example of good product characteristics

Material: Iron Weight: 5 kg Length: 2 m

   18. If the product is presented in numerous colors, all color options should be specified in the description.

   19. The size of the product must be specified in the description. 

✅ Example of good size indication in the description

20 x 30 cm 20x30 cm

Please refer to this article to learn more about the requirements for product description.

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Product Attributes

Some product categories have mandatory attributes that must be specified in the description.

Please note: Attributes you select and fill in yourself in the product card are visible to customers only in the Android app. Filled attributes affect the search results, and the system automatically shows them above in the catalog.

Please refer to these articles to learn more: Product Basic Attributes & Product Variant Attributes.

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Product Variants

1. If there are several variants, we recommend specifying the size of 2-3 sides of the product in the “Size" field.  
2. Specify the size of the sides with the "X" character between the numbers.
3. If you indicate the number of products in the Size field, use this format – 2Pcs or 3Pcs or 4Pcs and so on.

✅ Example of a good filling of the “Size" field

✅ Example of a good filling of the “Size” field for the set of products

    4. “Size" field can be used to specify additional characteristics of the products. For example, the size + number of units/size of the curtain + mount type, etc. However, remember that the customer must clearly understand the differences between the variants, don’t include unnecessary information in the “Size" field. You can always specify additional information in the product description.

    5. If you enter the number of products in the set in the “Size" field, ensure that the variant’s image indicates the amount that customer will receive. If it’s indicated 1 piece in the “Size" field, then the image also should show 1 piece.

    6. If possible, create a separate product for each variant. Don’t put extra information in the “Size" field. It may discourage the customer from buying your product.

    7. If there are several color variants, all color information should also be written in the product description.

    8. In the “Color" field, use the images that reflect the color difference between the products well, or add a color wheel of the required color. Please note that when choosing a color, customers are guided by the shade they see on the product card. So don't use Photoshop or any other editors to change the product's color. If the customer receives a product in color different from the one on the product card, we can make a full refund to the customer. All color variations must be specified in the product description.

✅ Example of a good filling of the “Color" field

❌ Example of a bad filling of the “Color" field

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