💄Product Content for Cosmetics
If you are selling cosmetics, you should know the basics of selling these items on Joom.
This article includes our recommendations on the product content. Good product content will help you increase customer interest and sales of your products.
Good product content includes:
Product Images
Product images with additional information sell better than simple images of a product on a white background. The perfect set of images consists of:
- Main image – a preview image with visually understandable key information about the product.
- Additional images – carousel images with detailed information about the characteristics of the product, rules of use and main advantages.
Main Image
The main image should be of a good quality and include the following:
- Brand name in the upper left corner (if any);
- Image of the product;
- Packaging (if any);
- Image of the effect of using the product. For example:
- An image of a person who applies the product along with the before/after effect;
- An image of a person with the applied product (lipstick, eye shadow, etc.);
- Image of the active ingredient (for skin care);
- Number of pieces in a set (if more than 1).
✅ Examples of good main images:
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❌ Examples of bad main images:
Empty white background, no accompanying images with the benefits and application of the product, no information on the number of pieces in a set.
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Additional Images
The additional images should be of a good quality and include the following:
- Product variants (if any);
- Product from different angles;
- "How to use" directions;
- Key ingredients;
- Packed and unpacked product;
- Product benefits;
- Effect of use;
- Swatch image (for makeup products);
- Certificates.
✅ Images with product variants
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✅ Images with key ingredients
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✅ Images with "How to use" directions
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✅ Images with product benefits and the effect of use (before/after)
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✅ Swatch images
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✅ Images with certificates
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Please make sure that the pictures show the exact product you ship. Otherwise, customers may ask for a refund.
Product Video
The video of your product will help customers to get a better understanding of what you offer and boost your sales on Joom!
Good video should demonstrate:
- Product set;
- Product application;
- Before/after effect.
✅ Example of a good product video:
For the detailed information on how to upload a video please refer to the article "Upload a Video to the Product Card".
Search tags
Tags are the keywords assigned to your product, relevant search tags will help customers to find your product quickly. Good search tags should include:
- Brand name (if any);
- Category/type of the product;
- Using effect;
- Key Ingredients.
Product Attributes
Attributes are the product's key characteristics. By specifying the attributes, you let the customer get more information on how the product you are selling works. Product attributes are shown in the product card's "Details" section.
Please examine the list of recommended attributes for:
▼ Skin Care Products
Skin type | SPF |
Effect | Country of manufacture |
Shelf life (the expiration date of the product from the date of production. E.g., the shelf life of a face cream might be 3 years or 18 months). | Weight/Volume/Quantity/Sets Quantity/Number of pieces per set (you can indicate only ONE of them) |
Ingredients | Using time |
Application area |
▼ Hair Care & Styling Products Attributes
Hair type | Country of manufacture |
Effect | Ingredients |
Shelf life (the expiration date of the product from the date of production). | Weight/Volume/Quantity/Sets Quantity/Number of pieces per set (you can indicate only ONE of them) |
▼ Decorative Cosmetics and Perfume Product Attributes
Shelf life (the expiration date of the product from the date of production). | Weight/Volume/Quantity/Sets Quantity/Number of pieces per set (you can indicate only ONE of them) |
Ingredients | Country of manufacture |
SPF | Waterproof (Yes/No) |
Fragrance Notes |
For the detailed information on the required attributes for different categories illustrated with the examples, please refer to the "Category Requirements" page of Merchant Panel and to this article.
Product Name
The product name should be well-written, and provide a clear description of the product without unnecessary information and repetitive words.
Good product name includes:
- Brand name (if any);
- Category/type of the product;
- Effect;
- Active ingredient (for skin care);
- Skin type (for skin care);
- Capacity (number of pieces/weight).
✅ Examples of good names for cosmetics products:
✅ Examples of good names for beauty gadgets:
❌ Examples of bad product names:
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Product Description
Perfect product description for cosmetics should include:
- Small introduction to the product;
- Product volume/amount/capacity;
- Skin type;
- Effects;
- Application (Apply zone);
- Shelf life;
- Volume/Weight/Quantity;
- "How to use" Directions;
- Main ingredients-list.
✅ Examples of good ingredient-lists:
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How to list the cosmetic ingredients?
You must add ingredients information in the product description in English. You can add an image displaying the list of ingredients as well.
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Please note:
The product name, its physical form and characteristics cannot be listed as a product component.
Provide the list of main ingredients to the description for all the items in Health&beauty category. You don't have to list all the ingredients, only the main ones.
✅ Example of a good product description:
Aloe Vera 92% Soothing Gel 300ml |
A gentle yet effective soothing & hydrating gel, featuring fresh gel texture that dissolves quickly without leaving any sticky residue. Contains 92% certified organic aloe vera leaf extract. Capacity: 300 ml Skin type: all skin types Effect: moisturising, nourishing, Application: body, neck, face Shelf life: 2 years How to use:
Ingredients: Aloe vera leaf extract (92%), ethanol, glyceryl polyacrylate, dipropylene glycol, butylene glycol, glycerin, propylene glycol, 1,2-hexanediol, polyglutamic acid, betaine , Sodium hyaluronate, calendula flower extract, spearmint extract, lemon balm extract, carbomer, PEG-60 hydrogenated castor oil, triethanolamine, phenoxyethanol, purified water, fragrance, disodium IDT |
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