If you are selling cosmetics, you should learn the basics of selling it on Joom.

In this article you will find:

Main Image Requirements

Joom is a mobile marketplace, therefore more than 95% of transactions come from mobile devices. So, your product picture is the most important feature, since it's the first thing a customer sees when searching for products. 

• Provide clear/high-quality pictures of the product.
• Pictures should show the exact product you ship. Otherwise, customers may ask for a refund.
• If you sell 2+ items as a set, please show it in the picture.
• Preferably, add the brand logo to the right upper corner of the main image.
• Also, you are free to add product's capacity to the picture.
• If you include any samples or little gifts you are welcome to show them on the image as well. 

These are the examples of GOOD pictures:

Main product image	Product comes in a set	Gift from the merchant

Name Requirements

The product name should provide a clear explanation of the product’s type. Therefore, you should always add the capacity in the name:

Description Requirements

Provide the list of main ingredients to the description for all the items in the "Health&beauty" category. You don't have to list all the ingredients, only the main ones.

How to list the cosmetics ingredients?

You must add ingredients information in the product description in English. You can add an image displaying the list of ingredients as well. 

PLEASE NOTE:

The product name, physical form and characteristics cannot be listed as a product component. E.g., the following content should not be consider as product ingredients: 

What should the cosmetics product description include?

• Small introduction to the product
• Product volume/amount/capacity
• Skin type 
• Effects
• Application (Apply zone)
• "How to use" Directions
• Main ingredients-list.

Example of the perfect cosmetics product description:  

Face care products' attributes requirements

Face Care product attributes are crucial as they aim to improve users’ experience on search mechanics and personalization, therefore increasing the conversion rate of your products. 

If you sell products from Face Care categories, it is required to add ingredients, skin type, effect and shelf life attributes. 

Shelf life is the expiration date of the product from the date of production. E.g., the shelf life of a face cream might be 3 years or 18 months.

Please, refer to the table of attributes’ keys and values below:

PLEASE NOTE:

For dividing attributes’ keys and values use only colon.

For listing several values divide them by comma. Do not break the line after the colon mark. 

How to add the attributes?

Product Description

Attributes field

Product Variant Requirements

If you have different variants of one product (different colors of BB cream/foundation, size of the bottle), you need to add them in one product card instead of creating different products.

How to add color tones to the product variants?

1. For example, you are selling BB cream and you have 3 different color variants. 

• #13 Milk Beige
• #21 Light Beige
• #23 Natural Beige 

2. You create the product card for the BB cream and then add variants. However, you are only allowed to add colors from our List of Accepted colors on Joom. If you cannot find your color tone on this list, you have two options here: 

•  Add the Color tone in the Name of every variation, and put "as the picture" instead of color. Then showcase the difference in tones in each variant-picture.

• Put the color name in the "Size" field. Then showcase the difference in tones in each variant picture.

Cosmetic Instructions and Warning Labels

According to the regulations of some countries, certain cosmetics products must be equipped with safety instructions and warning labels to remind consumers of possible harms due to misuse. The instructions and labels must be provided in English.

Products that must be accompanied by warning labels may include female deodorant sprays and children's bubble bath soap.