Store is a virtual storage for your products on Joom.

What is the difference between a Store and an Account?

Merchants have no limits for opening new stores. As for platform accounts, each merchant allowed to have only one account on Joom. 

What is a Store specialization?

Store specialization is a tool to make all the products within your store consistent (similar to each other). 

Please refer to the "How to choose a Store Specialization?" article to know more.

How to improve your Store?

A store can be followed by customers. Followers will get notifications about any updates in the store. Make your store more attractive to get more followers by uploading a Store icon and background image for new stores.