Store is a virtual storage for your products on Joom.
Merchants have no limits for opening new stores. As for platform accounts, each merchant allowed to have only one account on Joom.
What is a Store specialization?
Store specialization is a tool to make all the products within your store consistent (similar to each other).
Please refer to the "How to choose a Store Specialization?" article to know more.
How to improve your Store?
A store can be followed by customers. Followers will get notifications about any updates in the store. Make your store more attractive to get more followers by uploading a Store icon and background image for new stores.