Influencer program is a marketing tool for promoting your products by getting reviews from product reviewers (influencers). Product reviews provide potential buyers with a detailed assessment of a product to help them make a purchase decision. The more reviews a product receives, the more transparent it seems, and this boosts its credibility.
You are not required to pay to join the program. Instead, you give a product to an influencer for free.
Since this is an honest evaluation of a product, so there is no guarantee that an influencer will give a positive review. So, it's important to make sure that the product you send is consistent with the description and does not contain any defects.
To get a review for a product, you need to create a request for it. You will be asked to select products and influencers during the process.
How to select a product for a review?
You can choose products from a list of products recommended by Joom. The list of recommended products is available when you create a review request. We recommend promoting these products based on our analytics of the current market demand and our predictions on the future high-demand products.
You can promote other products that are not included in the list, except for products for adults, feminine hygiene products, and products that have received a total of more than 10 orders.
How to select an influencer?
You can select an influencer manually or configure automatic selection. This all done when you create a request.
- Manual selection. After leaving a request for a review with manual selection of an influencer, you will be asked to select influencers among those, who have replied to your request. Then you need to send a product to them like you would send a regular order. The influencer will publish a product review within 20 days after receiving the product.
- Automatic selection. After you leave a request for a review with automatic selection of an influencer, the system will select an influencer of an appropriate specialization for you. If you sell cosmetics, only beauty influencers will promote your products. And all you need to do is to ship the product on time.
A request can be cancelled in the following situations:
|Products over €5 without shipping price
A request will be cancelled if no influencers accept it within 7 days.
A request will be cancelled if no influencers accept it within 7 days, or an available influencer will be assigned automatically.
|Products under €5 without shipping price
A request will be cancelled if no influencers accept it within 24 hours.
A request will be cancelled if no influencers accept it within 72 hours, or an available influencer will be assigned automatically.
How to create a request for a review?
- Go to “Marketing" → "Influencer program" and click "Create request".
- Create a name for your request so that you can recognize it later.
- Select a region of an influencer you want to promote your product in. You should consider carefully, as the region cannot be changed.
- Set a mode of influencer selection: automatic or manual.
- Select products from the list of recommended products, or enter manually the ID of the product you would like to promote.
- Click Save.
How to ship an order?
An order for an influencer does not differ from a regular order. So, please send an order as usual. We highly recommend that you send products that can be tracked. Tracking information is required to set the deadline for the influencer to complete a review.
Who is responsible for the shipping expenses?
The shipping costs are paid by a merchant.
Can I contact an influencer?
It is prohibited to contact influencers. If you have questions, contact the Merchant Support Team.