Product Tiers

Product Tiers help you understand how the platform evaluates your products.

There are 4 types of tiers: 

• Trusted - your product gets extra impressions and extra traffic; 
• Competing - your product gets good impressions, but some improvements could be made; 
• Unverified - your product gets little impressions until we get more data on its performance;
• Pessimized - your product gets almost zero impressions since it was pessimized.

Improving your products even by one tier higher can get you up to 2 times more impressions to attract more organic traffic.

How often is the tier calculated?

Tiers are calculated once a day (approx. at 1 PM UTC+3) and the information you see may be based on outdated data, so wait for the next day to see the actual tier. 

To find out when the tier was last calculated, hover over the question mark next to the tier:

What key factors affect the tier at the moment?

• Sales history
• Top store status

Sales History

We calculate the product tier based on the product sales history. For that we evaluate for parameters for each product:

• Sales count
• Reviews count
• Average rating
• Cancellation rate

Target numbers for each parameter can help you keep track of what needs to be improved to elevate your tier.

Please note that to obtain a higher tier, your product must meet the requirements of every parameter of this tier.

If at least one parameter does not meet the target, the tier of your product will not be heightened. For example, if your product matches the Trusted tier in terms of the number of sales, reviews, and ratings, but is Unverified in terms of the number of cancellations, the product tier still will be Unverified.

Target numbers (orders, reviews, average rating, and cancellation rate) of your products may vary and depend on the Product cluster – a specific category within a certain price range.

Target numbers are taken into account by cluster, so even products in the same store may have different targets if they belong to different product clusters.

Same category products in the low price range and the high price range belong to two different clusters, so their tier targets will be different as well.

What orders are considered during sales history calculation?

Only the orders approved in the last year (365 days) are included in the calculation.

Moreover, product tiers show how well your product may be sold in its current version, so we take into consideration only the current product version, it means that:

• In case you deleted a product variant that had good sales before – all the orders involving that product variant will get deleted from the calculation. Avoid doing so cause you won't be able to restore a variant and your product sales history.
• In case you disable a product variant that was being sold well before or went out of stock, it becomes unavailable for customers, so all the orders involving that product variant will get deleted from the calculation. Once you enabled the product variant or stocked it up, the sales history of this variant will be recovered. Make sure your most popular variations are always available for purchase.
• In case you increased the product variant price by more than 10%, we consider such products less attractive for the customer. Thus, all the orders involving the product variant with the old price (lower than your current price by more than 10%) will get deleted from the calculation. You do not lose the Sales History forever: once you lower the prices back - the Sales History for this product will be automatically restored.

PLEASE NOTE: We do not consider the product discounts, we calculate only the original product variant amounts without any discounts. We pay a lot of attention to any kind of fraudulent activity with discounts in this regard.

You can see how many orders of a particular product were included or not included when calculating your tier. The reason why the orders were included or not is also indicated.

How to restore my sales history?

• Lower the price back in case you’ve recently increased it.
• Return your products or product variants in stock if they are out of stock.

What is a Top Store Boost?

Joom gives some additional credits to new products from the Top Stores, whose similar products already have proven themselves on the platform. That's why we have Top Store Boost. 

Top Store Boost may elevate your tier from Unverified to Competing, even if your Sales History metrics are Unverified, thus giving your new products more impressions from the customers. 

Products from Top Store receive a boost only if Top Store has other products within the same product cluster and their performance in this cluster meets the minimum requirements. So please note that the boost works not just for every product in your Top Store but only for those that meet these requirements.

You can check the requirements right in the interface:

Also, if you started selling a product from a new cluster in which you previously did not have any selling experience in the same Top store, you would need to raise the performance of this product from scratch.

PLEASE NOTE: Top Store Boost elevates your tier only from Unverified to Competing.

Top Store Boost from Competing to Trusted is not available.

________________________________________________________________________________________

Tiers FAQ