Product Tiers help you understand how the platform evaluates your products.

There are 4 types of tiers: 

• Trusted – your product gets extra impressions and extra traffic.

• Competing – your product gets good impressions, but some improvements could be made.

• Unverified – your product gets little impressions until we get more data on its performance.

• Pessimized – your product gets almost zero impressions since it was pessimized.

PLEASE NOTE: Improving your product’s tier even by one point can get you up to 2 times more impressions to attract more organic traffic.

 How often is the tier calculated?

Tiers are calculated once a day (approx. at 1 PM UTC+3) and the information you see may be based on the already outdated data, so wait for the next day to see the actual tier.

What key factors affect the tier at the moment? 

• Sales history
• Top Store status

How do these factors affect the tier?  

In order to get a Trusted tier your product has to obtain a good reputation. We estimate the product sales history for that. Product sales history is estimated based on:

• Number of orders
• Number of ratings in those orders
• Average product rating and cancellation rate.  
• Your products are also compared to other products in the category.

The Top Store status gives more credits to your products if the store itself has good sales and ratings:

• Products with Unverified tier will be boosted to Competing tier.
• Products that have a close-to-Trusted but still a Competing tier can be boosted to Trusted tier.

 How many orders can boost my product to a Trusted tier?

• In order to get the Trusted tier the product must have at least 30 sales and 15 ratings in those sales, with the Cancellation Rate less than 1% and the average rating > 4.5. 
• In order to get the Competing tier product must have at least 5 sales and 2 ratings in those sales, with the Cancellation Rate less than 1% and the average rating more > 4.5.

Remember, the Top Store status can boost your tier up a bit even if the number of sales is not sufficient yet, while the critical problems will result in a pessimized tier even if your product has a lot of sales.

Why not all the orders with the product are considered during the calculation? 

1. Only the orders approved in the last year (365 days) are included in the calculation.

2. Product tiers show how well your product may be sold in its current version, so we take into consideration only the current product version:

• In case you deleted a product variant that had good sales before – all the orders involving that product variant will get deleted from the calculation. Avoid doing so cause you won’t be able to restore a variant and your product sales history.
• In case you disable a product variant that was being sold well before or it goes out of stock it becomes unavailable for customers so all the orders involving that product variant will get deleted from the calculation as well. Make sure your most popular variations are always available for purchase.
• In case you increased the product variant price by more than 10%, we consider such products less attractive for the customer. Thus, all the orders involving the product variant with the old price (lower than your current price by more than 10%) will get deleted from the calculation. You do not lose the Sales History forever: once you lower the prices back - the Sales History for this product will be automatically restored. 

PLEASE NOTE: We do not consider the product discounts, we calculate only the original product variant amounts without any discounts. We pay a lot of attention to any kind of fraudulent activity with discounts in this regard.

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Tiers FAQ