When you choose products, be sure to keep your marketing objective in mind. Remember, there is no single right answer. You should always be testing and trying things out. 

 Overall Product Requirements

Regardless of the marketing objective you have, please ensure the following before promoting products:

• Your product complies with Joom’s Rules and Policies;
• You are ready to accommodate increased demands;
• You have a sufficient stock of the product;
• Your product’s price is competitive;
• Your product pictures are of high quality;
• Your product name and description are clear and meet the requirements;
• Your product’s variations satisfy the Product Variant Requirements.

Joom Ads Product Requirements

The general rule is that your product should offer the lowest price possible or be of a unique kind to be promoted.

Here you should expect the sales of your product to reach its maximum potential.

We recommend choosing a product that meets at least one of the following criteria:

• The product has reviews with text, images, and an average rating greater than 4.5;
• The product has been successful in terms of sales and reviews on other platforms;
• The product has already performed well on Joom Ads.

Here you should expect your product to get its first sale as fast as possible.

We recommend choosing a product that meet at least one of the following criteria:

• The product has been successful in terms of sales and reviews on other platforms;
• Other merchants seem to get good performance with this kind of product;
• You want to test the demand for this kind of product.