Daily Budget —  the maximum amount that Joom may withdraw from your account for a day of advertisement. The withdrawal amount will never exceed your Daily Budget.

How Should You Plan the Budget?

When planning your budget, please consider the following:

1. The specified stock of your products. If the stock runs out, the advertisement will automatically stop to broadcast, so check the availability of products in the warehouse and indicate the correct information about the stock of your products. 
2. The money paid for the promoted order sale is not refundable even if you are the one who cancels the order.

CPA Bid Method Example (Cost per Sale)

If you chose the CPA bid method while creating your Joom Ads campaign, the bid you set is called ACOS bid and it is measured in percent (%) of the original price of the item. 

If you don't know what a bid is, please read the article How to set Bids?

For example, you created a CPA Joom Ads campaign lasting for one day with the following details:

The maximum payment for each purchase within the Joom Ads campaign will be:

The actual final amount that you pay will depend on the auction’s results.

PLEASE NOTE:

The more products are in the campaign, the more budget is worth setting.

Example of how NOT to do:

For each purchase, you will pay €10 x 10% = €1. In this case, you have set a limit on 3 sales of 10, which will severely limit the traffic to all products.

CPM Bid Method Example (Cost per Impression)

If you chose the CPM bid method while creating your Joom Ads campaign, it is measured in EUR (€) per every 1 000 impressions your products get. The final amount you pay is calculated based on the actual number of impressions your products got. 

If you don't know what a bid is, please read the article How to set Bids?

For example, you created a CPM Joom Ads campaign lasting for one day with the following details:

Within one day the maximum number of impressions your product will get is:

PLEASE NOTE:

The final amount of impressions depends on your bid value and the budget. The maximum amount of impressions is given considering you win all of the auctions with your bid.

The maximum payment for impressions within one day will be:

All the sales that happen within the Joom Ads campaign are not included in the charge amount. However, you will be able to tell how much each sale costs you within a certain time frame. For example, if you get 100 sales within a day, one sale would cost you no more €15 ÷ 100 = €0.15 within one day of advertising. But consider that good products will continue to get sales even after the campaign investment cost decreases with time.

The actual final amount that you pay will depend on the auction’s circumstances and may be less than €0.0005, but it will never exceed that amount.

PLEASE NOTE:

You should carefully plan your daily budget for the CPM Bid Mode campaign, Joom Ads system will do its best to get you relevant impressions throughout the day but it doesn’t guarantee you get sales for those products.