Everyday Low Price (EDLP) is a pricing strategy that offers our customers products at low prices without discount events or promotions. The EDLP strategy is aimed at maximizing sales by consistently offering competitive prices, thereby driving higher sales volumes.

How does it work?

We mark specific products as EDLP, and you will see the EDLP badge next to the product name in the product list. You need to set a low initial price for a product with the EDLP badge. 

EDLP is mainly applied to branded or expensive products, as purchasing decisions for such items are made after comparison with competitors’ prices.

What are the benefits of EDLP?

• It gains more impressions. The EDLP products will appear in a special section on the Joom website and app.
• It increases your revenue. By offering a lower price, you distinguish your products from related versions sold by competitors. Moreover, when customers trust a store that offers reasonable prices, they are more likely to pick other products from the assortment.
• It is efficient in the long term. The EDLP allows merchants to achieve a stable and predictable income as the EDLP products maintain consistent demand regardless of sales promotions. 
• The EDLP strategy saves time and energy. Merchants don’t need to put in the effort needed to participate in promotion events.

How to check for EDLP products?

There are two methods to check:

1.  Go to "Products" and select the "EDLP Products" tab. Here, you can see all your products marked as EDLP. At the top of the page, you can find statistics on achieving target prices for EDLP products. Hover your mouse over the question mark to view the description of each statistic.

2.  On the "Products" page, you can also find EDLP products in the list of all products using the EDLP filter. Upon viewing a product's details, you'll see the EDLP badge next to its name.